The Amazon deal should immediately boost that number to at least 33 million. Earlier this year, Amazon said it had nearly 5 million HBO subscribers through Prime Video Channels.Īs of the end of the third quarter, WarnerMedia said 28.7 million customers were eligible to get HBO Max. 17, current subscribers of HBO through Amazon’s Prime Video Channels will be able to log in to the HBO Max app with their Amazon credentials - at no additional cost. WarnerMedia’s strategic goal is to keep customers within the HBO Max app experience, giving it the ability to gather data for recommendations and, starting next year, advertising targeting for an ad-supported HBO Max tier. One of the key sticking points in the deal talks was that WarnerMedia wanted to remove legacy HBO as a channel from Amazon’s Prime Video Channels offering - and the companies’ pact lays the groundwork to do that. Terms of WarnerMedia’s deal with Amazon for the Fire devices are not being disclosed.
#ADD LAUNCHER TO KINDLE FIRE TV#
The launch will bring WarnerMedia’s flagship direct-to-consumer product to Amazon’s estimated 40 million-plus active Fire TV users as well as the company’s Fire tablet customers.įor now, HBO Max remains unavailable on the Roku platform, which had about 46 million active accounts for its devices as of the end of Q3. The HBO Max app for Amazon’s devices will be available Tuesday, Nov. Almost six months after HBO Max’s launch, the WarnerMedia streaming service will finally be landing on Amazon Fire TV and Fire tablets.
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